Business and Professional Ethics-Free-Samples-Myassignmenthelp.com

Question: Find one example of an advertisement in a newspaper, magazine or online that you believe is morally questionable and explain why, drawing on the three major ethical theories in your answer. Answer: Ethics are referred to as the moral principles as well as values that govern the decisions and actions of any individual or say, group. Talking about advertisements, modern day advertisers objectify women in a sexual manner, in order to grab the attention of the viewers. Recently, an advertisement of Burger King in Singapore portrayed a woman in a very offensive and unethical manner. The advertisement consisted of a caption which stated, It will Blow your mind Away and a picture of a woman with her mouth wide open just next to the huge burger. Therefore, in this case, the advertisers portrayed nudity, startling images and sexual suggestiveness in order to grab the attention of the consumers (Nudd Adweek.com, 2018). The advertisement included the sexual suggestiveness which portrayed oral sex. Aristotles views on decision making stated that the moral virtue is the state of the character, in which individuals feel things accordingly. The conditions which the advertisers need to understand are discussed in this segment of the assignment for stepping on to the decision models. It is important for the advertisers to understand the situation and make the decisions in accordance with that. The advertisers should clarify his/her ultimate objective. The advertisement of burger king portrayed women in a very offensive manner; however, the main purpose of the marketers should be on selling the products. In addition to this, other theories like the mediation of reality and shifting loyalties discusses about how media is unethically representing stories in front of the viewers in the form of advertisement (Hackett Wang, 2012) References Hackett, R. D., Wang, G. (2012). Virtues and leadership: An integrating conceptual framework founded in Aristotelian and Confucian perspectives on virtues.Management Decision,50(5), 868-899. Nudd, T., Adweek.com, T. (2018).Unwitting Star of Burger King's 'Blow Job Ad' Finally Lashes Out at the Company.Adweek.com. Retrieved 30 March 2018, from https://www.adweek.com/creativity/unwitting-star-burger-kings-blow-job-ad-finally-lashes-out-company-159347/